At American Broad, we’ve decided to disrupt the cotton underwear game by designing–from a female perspective–a line of soft, cotton undergarments to better fit your body, values and lifestyle. Rather than squeezing you into a shape never meant in nature, we chose to embrace the differences that make women real, powerful and uniquely wonderful. Designed with natural fibers, fabulous prints and rich colors, you’ll adore stepping into our underwear, day or night for the ultimate in comfort. Nurture yourself from the inside out with American Broad–soft and feisty underthings–and let the revolution begin.
— Kim Campbell, Founder